Social Engineering conference

Chicago Aug 1-3

The annual U.S. Account Planning Conference will be in Chicago this year. Account planners are the social engineers who design communication strategies for companies.

Ever read One Market Under God by Thomas Frank? Remember the part where he explained how Nike made themselves cool with skaters? He saw that presentation at the U.S. Account Planning Group conference.

Have you seen Martin Howard's We Know What You Want? The people that use these techniques are account planners and brand strategists.

Wanna meet professional cool hunters? Wanna make some mischief? See the bottom of this link for the conference details and then show upand do something funky:

www.apg.org.uk/about-us/international.cfm

If anybody wants to split a hotel room with me, please let me know. howard.campbell -at- gmail -dot- com Having a hotel room will entitle me to sit at the lobby bar where I will give away a video that challenges the industry, The Pitch, Poker and The Public

These folks are the puppet masters--what kind of theater might makean impressionon them and get the sympathetic to think twice about what they are doing?